Shweta Tiwari News

C. Mahendra’s ‘Ciemme’ showroom at Bandra was inaugurated by TV star Shweta Tiwari recently. Among those attending the inauguration was Sangini brand ambassador Kanchi Kaul. The company’s Ciemme diamond jewellery brand was launched in 2003.

The brand uses brilliant cut diamonds mostly from 0.01-1.00 carat. The designing concept is mostly daily wear, fashion wear and classic wear studded in yellow and white gold. Prices start at Rs 3,500 and every design is sold in a limited number of ten pieces.

The brand focuses on three concepts: Bandhan, a high-end collection which targets the woman who trusts; Damini, the woman who wants to be recognised (mid-end); and Aishwarya, a gifting concept (low-end).

Each Ciemme piece is EGL certified and the brand is available at 55 outlets nationwide.