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India : Mass Hair color product ‘Color N Care’ by Modi Revlon
April 9, 2007

Modi Revlon, one of the leaders in Color cosmetic Industry in India, is expanding its Hair color product range by introducing its Mass Hair color product ‘Color N Care’. The product is Revlon’s first India specific hair color brand, which is competitively priced to reach out to the mass consumer base.Revlon Color N Care with its unique revolutionary proposition of Coconut oil conditioning expects to address the growing need of naturally conditioned “colored” hair.Revlon currently has 3 other hair color brands in the market, Color Silk, Top Speed and Color Stay. Color N Care has been introduced after a careful study of the market and consumer needs. Coconut oil is a universally accepted and appreciated medium for hair care, Revlon has brought the goodness of coconut oil conditioning in its new hair color as conditioning is an important ritual in a hair coloring regime.

The same has been tested within a set of consumers and the result is very positive and encouraging. The attractive price has been kept to appeal to the mass audience.

According to Mr. Deepak Bhandari, Marketing Director Modi Revlon, “Modi Revlon is a fore runner in the color cosmetic industry in India and enjoys a national presence. Through our existing brands of hair color we have managed to create a niche market and now with introduction of Color N care, we plan to touch upon the masses. We are concentrating on 3 P’s i.e. product innovation, pricing and penetration at this juncture to increase our foothold / strengthen our position amongst the consumers.”

The hair color would be available in 6 shades, Natural Black, Brown Black, Medium Brown, Darkest Brown, Burgundy and light golden brown, all suitable to the Indian skin tone and protection from dry and damage hair with 100% gray coverage.

The product would be marketed through the typical FMCG channel as well as the vibrant 1500 Beauty Advisor doors and a special set of marketing exercises has been crafted to promote awareness and trials of the product.

Modi-Revlon Pvt Ltd is the formidable alliance between the UK Modi Group and the world famous Revlon of USA. Revlon was the first International cosmetic brand to enter India in 1995. Today Modi Revlon has shaped the lives of many a women, rewritten the Indian fashion scene with its exciting and innovative range of product portfolio for the suave and sophisticated woman of today.

It brings to the Indian women an eye-popping range of international cosmetics, skincare, toiletries and fragrances- all adapted to suit the local conditions and preferences.
Posted by <ADMINNICENAME> in General - Comments (2)
15 April

2 Comments »

  1. this is such a wonderful article, a proud moment for us fans that shweta gets to endorse such an elite product..add to that the awesome pinup :D
    thanks!

    Comment by prernafreak — April 18, 2007 @ 1:43 pm

  2. shweta is looking awesome ………
    what say>???

    Comment by sdharam — April 27, 2007 @ 6:36 pm

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