Shweta Tiwari News

EMPIRE Home Appliances, a group company of Maharaja Appliances that owns the brand GEM, is looking for a strategic partner. According to company sources, promoter Harish Kumar is likely to dilute around 25% in favour of the new partner. The Maharaja Appliances group, one of the largest kitchen appliances manufacturers in the country that owns the brand Maharaja Whiteline, is also planning to spend Rs 100 crore on GEM.
“We are looking for a strategic joint venture partner. We are in talks with a few industry players and if all goes well, we expect the partnership to formalise before the end of this calendar year,” a company official told SundayET.
Maharaja Appliances acquired Kelvinator’s GEM brand last year as part of its strategy to foray into the white goods segment. It also bought 50% stake in consumer electronics company Beltek last year. In fact, Mr Kumar is an erstwhile promoter of Electrolux Kelvinator.
The group, which has major plans up its sleeves, is targeting a turnover of Rs 2,000 crore in the next five years. During 2005-06, the company achieved a turnover of Rs 300 crore.
Empire Home Appliances has aggressive plans to market products, including refrigerators, washing machine, microwave oven, colour TV, DVD player and home theatre system. “In all probability, we’ll add air conditioner to our present product portfolio in the next season. Apart from that, we are soon launching a 50 litres sideby-side refrigerator, which will be the first of its kind in the market,” the official said.
The company is also re-positioning the brand GEM in the market for which ad-spends would be considerably increased in the next financial year. “Recently, we launched a Rs 25-crore media campaign to promote the GEM brand. As part of that campaign, a new commercial featuring TV actor Shweta Tiwari will be launched by the month-end. We are targeting high-end middle class customers for our products,” he said.

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How’s that? Shweta in a singing competition?

Shweta not to be replaced in Kasauti

There were reports that Shweta Tiwari, who is playing Prerna in Kasauti Zindagi Kay, may be replaced by the production house as she is not giving her 100% to the show. A source from the unit however has denied this.

“Shweta comes to the sets everyday and is giving more than 100% to the show. There is going to be no replacement for her as the production house cannot do without her. This show is successful because of her and it will be silly to replace her,” says the source.

“It is true that sometimes the production house uses a body double for her, but that is for master shots and every actor does it for their show. So there is no big deal about it,” the source adds.

Mahesh Pandey, scriptwriter of the show, also has something similar to say. “If we replace Shweta then we will have to end the show as well. There was no such discussion otherwise Ektaa would have informed me about it. It is true that Shweta is facing many personal problems but Balaji is absolutely ready to adjust with her dates and timings.”

Further, it was also being said that the show may be pushed to the noon slot from prime time due to low TRPs. But Mahesh terms it as baseless. “Kasauti is not getting low TRPs at all. In fact last week it was the number two show on Star. We do not want to shift it to the noon slot.”

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Komolika in Kasautii? That’s good news

Kasautii Zindagi Kay, after its leap, has been a shadow of its previous self. With a more mature Prerna (who’s been sleepwalking through her part these days), and the absence of the sparring between Bajaj and Anurag Basu, the show is beginning to lag. Now we are told the infamous Komolika is poised to return, complete with a new hairstyle. It might just do the trick. Urvashi Dholakia as Komolika did inject an amount of spice into the Kasautii proceedings, and if the plot supports her fresh entry, the show might just wrestle itself back into the reckoning again.

Bhojpuri Film Artists Impress Audience with Songs and Dances

Television star Shweta Tiwari, while attending the release of the Bhojpuri film Kab Aibu Anganwa Hamar’s audio tapes at Sri Krishna Memorial Hall in Patna on Thursday, enthralled the audience by her dance with her co-star and Bhojpuri actor Manoj Tiwari who also won the hearts of the people by his song and dance.

The star of the critically acclaimed TV serial ‘Kasauti Zindagi Ki’, Shweta Tiwari praised the people of Bihar for making her feel at home despite her apprehensions. “Frankly, I was scared to come to Bihar but now that I am here, it feels as if I am right at home,” she said adding she would not mind coming to Bihar for shows that she would be willing to do for free.

Manoj Tiwari, during his speech, said he would soon be seen with Hindi film superstar Amitabh Bachchan in Bhojpuri film ‘Gangotri’.

“Mr. Bachchan speaks fluent Bhojpuri and his presence in a Bhojpuri film is certain to give a shot in the arm to this industry that has always been eclipsed by the more mainstream Hindi films,” Manoj Tiwari said.

State Information Minister Arjun Rai thanked the stars for reviving the bygone glories of Bhojpuri films and described Manoj Tiwari as the pride of Bihar.

Shweta Tiwari later also participate in the promotion of her yet another Bhojpuri film “Hamar Saiyan Hindustani”.

Posted by ILuvAnita in Bhojpuri, Movies - Comments (2)